Europe's leading pet store chain, Fressnapf, aims to open 400 new stores by 2024. The announcement was made by company founder and proprietor Torsten Toeller at the digital annual press conference on 23 February. Fressnapf will focus on Poland and France, the two country markets that grew fastest within the corporate group in 2021 with sales increases of 46.2 per cent and 33.1 per cent respectively.
With sales totalling 3.17 bn euros, 1.8 bn of which were generated in Germany, 2021 was another record year for Fressnapf. "We grew three times faster than the market," stated director Christian Kümmel, referring among other things to the marked increase of 7.9 per cent in till receipts to 26 euros. Since commencing operation of an online shop in all eleven markets, Fressnapf achieved sales growth of 54 per cent to 245 mio euros last year.
"Omnichannel will be the winner in the pet supplies sector. Customers who shop both online and offline at Fressnapf spend three times as much as other customers," commented director Johannes Steegmann. He added that the company is determined to develop the Fressnapf ecosystem further in the next few years. To this end, the group intends to invest 140 mio euros this year (2021: 110 mio euros) in new markets, new technology and other services. An entirely new area at Fressnapf is to be fnx, in which new products and services are to be built up. The aim is to make Fressnapf the first port of call for innovative products and services in the pet sector.
