In February Symrise signed a purchase agreement and it has now completed the deal, the amount of which has not been disclosed.
According to the company, Wing Pet Food has established itself as a Chinese leader in pet food palatability enhancers and a supplier of pet food nutrition and pet food protection ingredients.
“Joining forces with Wing Pet Food will open tremendous opportunities in the region,” observed Alain Symoens, APAC General Manager for Symrise Pet Food.
Symrise Pet Foods, a division formed earlier in the year as a result of the fusion of Diana Pet Food, ADF, IsoNova and Schaffelaarbos, expects to provide pet food manufacturers with a wider range of products to support their positioning across China and adjacent markets.
“This acquisition will further strengthen our market position in the areas of pet food palatability. At the same time, it will accelerate our diversification in the areas of nutrition and food protection. Customers will definitely benefit from the enhanced value proposition we will jointly offer,” commented Jean-Yves Parisot, President Taste, Nutrition & Health at Symrise AG.
Integration
It now begins a process of “smooth integration” with the 200 employees that Wing Pet Food has in its R&D center in Shanghai and two production sites in the provinces of Jiangxi and Jiangsu.
Formerly known as Wing Biotech when first created in 2007, Wing Pet Food is an R&D-oriented company focused on developing and providing pet food palatability solutions. Over the years, it has grown into a high-tech firm with two business units, Wing Bio and Witts Bio, focusing on pet food palatability and health & nutrition respectively.
Wing Pet Food serves both local and overseas customers across Asia, Oceania, Africa and the Middle East.
